TEN COMMANDMENTS OF PERFORMANCE MARKETING


In this report, we take a look at the state of play in the industry today and reveal performance marketing’s bright future through ten dos and don’ts – or industry ‘commandments’ – that will help advertisers, agencies and everyone involved in the affiliate ecosystem design programmes with success in mind. 

Download the whitepaper to learn what performance marketing is and what it entails, how to make payment models work in attention-based environments and when to integrate new channels into the performance marketing mix.