DMEXCO 2019 Roundup

September 19th, 2019

Where did all the key players in digital business, marketing and innovation gather last week? 

Our team made the yearly pilgrimage to DMEXCO (Digital Marketing Expo and Conference) in Cologne. DMEXCO boasts the biggest event/gathering of the year for players in the marketing, digital business and innovation world. This year did not disappoint, with over 1000 exhibitors, the industry's finest speakers and over 41000 visitors.  

Here are a few thoughts from the team; 

The digital world moves at such a fast pace and it’s a great thing to see so many offerings in one place. The mix of exhibitors, speakers and attendees is incredible and every year it’s exciting to learn more about the latest digital marketing trends, advancements in technology and current demands of a growing industry. 

The talks were varied and insightful, looking towards the future of digital marketing which is gaining more and more spotlight. The stands themselves were a massive ‘stand out.’  Impressive and next level creative ideas particularly from the larger companies such as Spotify, Google, Facebook, Verizon Media and Snapchat which certainly drove foot traffic and grabbed attention. Of particular mention is Facebook, who had a giant leafy ‘happy emoji’ sculpture (doing it for the Gram?).

A stand out session was a talk by Female Quotient, (their lounge was pretty impressive too) named  'How Leading Brands Care for Their Employees'. In the interview style talk, Shelley Zalis, CEO of FQ, had an open discussion with a small business owner, mainly focussing on the importance of self care, being more attentive to the needs of others, and reducing stress in order to be more productive in the workplace. To be an effective leader in this space, it is imperative to focus on listening, the unique abilities of staff and their achievements and also to give praise as this is often forgotten. This of course adds to the overall productivity and encourages staff to embrace new challenges. 

Another stand out talk with an emphasis on creative marketing was that of new social media app ‘Jodel’ (pronounced ‘YODEL’).  They talked about the ‘three layers’ of communication; 1.Friend circle, 2.The world, 3. Location.  Using the third circle they built a social media platform, exclusively based on proximity/location rather than the friend circle, consisting of channels to explore and engage with the community around you. Active research into how to promote ‘Jodel’ showed that similar companies had more success on offline channels for customer acquisition mostly due to the large size of the target audience. Interestingly, using flyers around local areas really highlighted the value of local media which gave them a good understanding of the sections they were targeting. A successful result! Particularly in countries such as; Germany, Norway, Finland and Saudi Arabia, Jodel is now very popular! 

Overall, between meetings, seminars and talks, it was a busy but fabulous expo! We can’t wait to see what next year brings.

Vasso Georgiou