Adopting a first-party data strategy to mitigate third-party risks and monitor compliance.

The average organisation now relies on a complex ecosystem of third-party partners to support their core value proposition. These organisations are usually very valuable assets as they are sources of strategic advantage and business value which can enhance business agility and scalability. Despite the benefits these relationships promise, reliance on third-parties could potentially bring risks and make data privacy a complex challenge.

Download the case study to learn how Marketing Town helped the leading online retailer transition from traditional third-party advertising to first-party data approach.